bitchy | Is Gisele next model/celeb joining viral overpriced smoothie trend that went viral with Hai

Publish date: 2024-04-20
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Los Angeles, CA – Is supermodel Gisele Bündchen the next celebrity to bring their brand to the high end Erewhon smoothie craze? The Brazilian model was seen at the luxury organic grocery store frequented by celebrities skillfully preparing her signature immunity smoothie for the cameras. This past year Hailey Bieber’s “Strawberry Skin Glaze” smoothie which sold for about $17 went TikTok-viral. According to Business Insider the chain sells 40,000 of the smoothies per month. The drink according to the grocer’s website is made with The drink contains Malk almond milk, banana, Rancho Meladuco dates, Vital Proteins vanilla collagen, Erewhon sea moss, Zuma Valley coconut crème, Maple Valley maple syrup, hyaluronic acid, strawberries, avocado, vanilla stevia, and housemade strawberry glaze. GQ wrote about the drink describing it as ” mythical—a swirly pink symbol of impossible beauty, hype, luxury, and unattainable wellness.” It seems that Gisele may now be the next model/celeb to lend her name to the overpriced smoothie trend. Pictured: Gisele Bündchen BACKGRID USA 11 JANUARY 2024 BYLINE MUST READ: @CelebrityLivin_ / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* New York City, NY – Gisele Bundchen arrives for Frame Denim’s Fashion Week dinner at Indochine in New York City, during Fashion Week. Pictured: Gisele Bundchen BACKGRID USA 12 FEBRUARY 2024 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* New York City, NY – Gisele Bundchen arrives for Frame Denim’s Fashion Week dinner at Indochine in New York City, during Fashion Week. Pictured: Gisele Bundchen BACKGRID USA 12 FEBRUARY 2024 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

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